Billboard Rationale

The layout of the billboard will be restrictive yet follow similar conventions of inspirations. I feel the layout is sharp, crisp and modern, whilst demonstrating conventions to ensue professionalism throughout the layout. Due to my set target audience of young adults, the conventions will be rather formal and restricted. This layout also creates more extensive focus on the image rather than the text. With a billboard intentionally used for a quick glance, readers will have a better chance becoming attached to the billboard by viewing the image rather than read text. Although the text is concise, the image will leave a lasting impact than the text due to the presentation, professionalism and sharpness of the image. Additionally, other inspirations also tend to use little or no text at all and place all purpose on the image, done so to catch the reader's eye more and subsequently create more attention.

Billboard will be aimed to use 70/30% of Image:Text

Proposed Colour Scheme

As for colour, I will by sticking to a strict colour scheme. It will feature with very restrictive use of the slate grey, which will highlight the important engaging parts of billboard as well as incorporate a modern look. This grey colour should also convey a coolness, almost suggesting the topics my magazine covers are sharp and modern, as well as appeal more to my more masculine audience. 








A high calibre of vocabulary will be used to entice the reader and persuade the reader to realise the quality of the magazine yet also concise so the reader does not lose interest in the feature.

Font of the billboard will be bold and stand out to be effective of the reader to see clearly what entails. The layout will be spaced out so there is enough viewing yet also so that features and essential information is also viewed substantially.