The use of masthead in the top left corner instantly signals what the magazine is called, contrary to where the masthead is placed on the magazine itself (top centre). The red font also makes the masthead stand out, gaining significant attention from the reader. The use of tabs for individuals website aspects also creates significance and makes the website look professional and crisp. The use of images are also sufficient. Not only do the images link to the article, but the target audience as well, The use of beer and fitness specifically apply to the stereotypical male, who the website aims to pursue. Furthermore, the main text of the articles are bold and large to gain attention. The text also varies in colour to stand out of various backgrounds to be clear and able to read.
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