Generic conventions of the contents page deconstruction includes the magazine logos in smaller font, in order to give more attention to content features and because the magazine logo is already established on the front cover. Because the logos are some of the world's best known brands and logos, they do not need to worry about readers unaware of what magazine it is due to the high awareness of the logo. Moreover, the use of such prestige star power is also recognized by audiences due to the consistent use of celebrities. Images are equally sized to give equal attention and used to align with the articles.
As the color of the content page lightens, the colors of the sell lines become more darker in alignment with the reader to easily read the contents.
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