Thursday, 1 October 2015

Website Rationale


Home
The masthead was set to appear in a similar position and size to the print based version of the magazine, to create a familiarity and sense of professionalism. However, due to complications, this could not be created and so the full name of the product was used instead. The masthead was also accompanied with text referring to the regional audience of the product, aligning with the background image.
Social network links were also incorporated within the homepage to modernise the page as well as interact with social media. This accompanied the navigation bar, placed at the top of the page. Although a plain black colour was the scheme of the bar, the colour along with gold text was a perfect combination to make the bar look professional and high quality. I also aim to introduce previews of the pages the reader is contemplating viewing to add to reader satisfaction.
The colour scheme used for this page was a mixture of black, grey and gold. The modern scheme was intended to enhance professionalism of the page and create a crisp view of the page. Although the scheme does not fully allure to my masculine target audience, it will however grasp some attention due to the modern and fresh style of the page, reaching out to the young adult section of my target audience.
Photos on the home page are also restricted. Only one image is used and that is the background image. The image is used rather well to enrich the regional look of the page and ensure where the product is aimed regionally. Furthermore, the image was used carefully in order to align with the colour scheme of the page so that the text and image combine well to make the page look professional and clear.

Hot Topics
The layout of this page was complex yet basic. The heading of the page was large and bold in order to stand out as it would be the first place of persuasion to read the page. Moreover, the page featured advertisements of local establishments to maintain a regional look of the product. In addition, this was repeated with the article model promoted via social network again to ensure authenticity of the page and the article.
Similar to the home page, social media links were again incorporated to enrich the social interactions of the product and enrich modernism. Furthermore, the use of the social links also aligned with the article of the page to ensure authenticity of the article. The text of the article was very broad and used multiple concepts such as pull quotes and bylines to enrich professionalism and authenticity. The vocabulary of the text was also suitable for the target audience and clear to read, again ensuring the article to be high quality. 
Unlike the home page, images on the page were used often to link to the article and the article model. The images did however become submissive to the text, allowing more focus held on the article. Moreover, the images aligned with the model and the article again maintaining authenticity and allowing the page to look professional whilst possessing high quality aspects. 

Music
The layout of the third page was less complex than the preceding page and more basic. Similar to the Hot Topics page, the gold/black colour combination was again used with the heading to produce a clear view of the heading, displaying signs of high quality professionalism. 
Again, a variety of images were also used to align with the article and enrich authenticity. The low key lighting of the background image was essential in producing the crisp heading and maintaining a clear view of it. Furthermore, the use of images were chronological with the article to make the article consistent and the page high quality. 
The text of the article again broadened in vocabulary and was accurate to grasp the attention of a young adult audience. The text was very versatile with the page and article, going in depth to promote the article's purpose. This was again key in producing a high quality page and professional display. Furthermore, the use of pull quotes were key in promoting the purpose of the article and again enticed the audience.
The colour scheme of the page was slightly darker than the other two pages. A use of dark colours was used often yet the contrast of the sharp use of white in the text was a key strategy in making the text clear to read and make the page as a whole sharp and high quality.

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